If the scammers behind Formula Focus are using their own product, that should be evidence enough that their “IQ doubling” pill is a catastrophic failure. Scrolling through their “Forbes” article is like strolling down the Hollywood Walk of Fame. Seriously, even Donald Trump makes an appearance! These guys couldn’t even keep their product brand straight as they hobbled from one fabriquote to the next.
Honestly though, I’ve never laughed so hard while researching a scam for CelebriCHECK.
Sometimes it feels like the scammers didn’t even try
After reviewing the whole scam website, we’ve summed up their marketing in five sentences. It’s a bit hard to follow, and that’s basically the point.
Formula Focus is a Shark Tank success story that Donald Trump calls “Nootropics.” Mark Cuban celebrates Formula Focus every time he talks to Dr. Oz on Fox News. Harvard sophomores Stephen Hawking and Tom Hanks have been using it for years. Anderson Cooper tried it for 14 days and was “light headed and spaced out but in the zone at the same time.” Also, in 14 days his brain went from a useless pit of blue to an impressive spectrum of more interesting colors.
The claims go on for an impressively long period of time and sweep up, seemingly, whatever celebrity names come to mind. Denzel Washington testiphonially calls it an “Evolution of the Brain.”
Anderson Cooper is officially the smartest man on Earth, but his English has suffered
If this BS were true, Anderson Cooper experienced a 77% boost to his IQ. That would mean that if Anderson had an IQ of 91.5 (putting him just above the “dull” range of IQ scores), he would now have a perfect IQ of 162. Wow!
Impressively, Anderson Cooper couldn’t figure out basic grammar rules on his way to the top of the intelligence charts. His testiphonial states, “Thing’s that annoyed me were no longer an issue.” Without the apostrophe, that would be “thing is that annoyed me were no longer an issue.” He must’ve missed a dose of Formula Focus when he wrote that quote.
Scammer did English good? No scammer, not this time. And while we’re at it:
After 7 years Harvard Scientists Finally Break New Ground & Usher In The Future Of Brain Science With Invention Of New Smart Drug That Increases IQ, Memory And Focus Up To %100
What? You capitalized every word in that sorry excuse for a sentence except “years.” Why is the percentage before 100? You got that right the other five times you used one. How?
I could turn this scam into a four part post that breaks down everything a scammer can possibly do to throw up red flags. Instead, let’s cut to the chase and see just how this scam is designed to steal your money.
Your first bottle of brain-drain Formula Focus comes a “discounted” $67.95 per bottle. You’re automatically enrolled in a monthly subscription service for full price bottles of $68. That’s right, your first bottle is discounted by a nickel (a savings of 0.075%)! You are also enrolled for a scam memory game subscription for $39.99 per month. The only way to unsubscribe is by calling the toll free number listed in the Terms & Conditions. When you inevitably do cancel, there’s a $15 restocking fee for the most recent month’s supply.
Total if you cancel after 2 months: $230.93